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    <loc>https://www.ellenjohnston.com/work</loc>
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    <lastmod>2019-02-27</lastmod>
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      <image:title>Hello - Staples Print Services</image:title>
      <image:caption>Post-acquisition, I built and led a team to improve the experience of Staples’ online print services.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hello - Martha Stewart Cocktails</image:title>
      <image:caption>Cocktails was the second app produced in partnership with Martha Stewart Living Omnimedia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/t/5c72de3424a6945c71ae7105/1550784208513/</image:loc>
      <image:title>Hello - Makr Web</image:title>
      <image:caption>After Staples acquired Makr, we pivoted the brand to web and focused on logo creation and application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/t/5c72e368f4e1fc9f85bff423/1550783924136/</image:loc>
      <image:title>Hello - Staples Logo Integration</image:title>
      <image:caption>We created a “frictionless” logo creation tool for Staples that leveraged Makr capabilities, but was skinned as Staples. Rather than having users design a logo, the idea was to design a logo for the user by asking a series of questions.</image:caption>
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      <image:title>Hello</image:title>
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    <image:image>
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      <image:title>Hello</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/t/5c76fc2e971a1826d356df1d/1551301561195/</image:loc>
      <image:title>Hello - Makr</image:title>
      <image:caption>I founded Makr in 2013 with the goal of democratizing design. Makr provided easy-to-use tools that enabled people with no design experience to design and print a variety of products. I was the CEO and Creative Director for Makr, and for much of it’s lifespan I was the principal product designer. Makr was acquired by Staples in 2015, at which point the team pivoted to focus mostly on logos and integration points with Staples’ business.</image:caption>
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    <image:image>
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      <image:title>Hello</image:title>
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  <url>
    <loc>https://www.ellenjohnston.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-27</lastmod>
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      <image:title>Press - WWDC</image:title>
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    <image:image>
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      <image:title>Press - WWDC</image:title>
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    <image:image>
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      <image:title>Press - App of The Day</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/5c76f511ee6eb0102d9b565f/5c76f57ff4e1fc3b61927968/1551299989494/MarthaStewartWeddings.PNG</image:loc>
      <image:title>Press - Martha Stewart Weddings</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/5c76f511ee6eb0102d9b565f/5c76f5c3104c7bcd4c347758/1551300046596/iPad_Makr_1.jpg</image:loc>
      <image:title>Press - Everything Changes with iPad Campaign</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c6c1e03e666694eb6f014e5/5c76f511ee6eb0102d9b565f/5c76f5494192023c9517a023/1551299936147/Makr_EditorsChoice.PNG</image:loc>
      <image:title>Press - Apple Editors' Choice</image:title>
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  <url>
    <loc>https://www.ellenjohnston.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-28</lastmod>
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      <image:title>About</image:title>
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